THE OFFICIAL ANNUAL EVENT OF
THE NATURAL PRODUCTS ASSOCIATION
GROWING YOUR BUSINESS. GROWING THE INDUSTRY.
Main Show Sponsors:


EVENT OVERVIEW:
Offering two days of industry-driven, educational sessions, workshop programming, case studies and interactive discussions. Plus, there will be ample time for networking and benchmarking. The Big Natural will bring together industry leaders, innovators and government officials who will share insights that will educate, empower and spark innovative ideas to drive the industry forward.
INCLUDED AS PART OF YOUR EVENT EXPERIENCE :
- Complimentary attendance to the main conference session
- Advance access to the attendee list so your time on-site can be maximized
- 5+ hours of built-in time for networking and making one-to-one connections
AN INDUSTRY EVENT UNLIKE ANYTHING YOU’VE ATTENDED BEFORE. THE BIG NATURAL WILL OFFER :
- Industry-specific educational sessions developed by you to address your most pressing business and regulatory concerns as an industry
- Executive-level speakers who will provide in-depth discussion of real-world challenges/issues as well as practical lessons you can take back to your company and implement across your operations
- Focus on business innovation, finance, investment and global market opportunities relevant to the natural products space
- Breakout sessions that will explore discrete issues faced by business unit and department heads spanning regulatory, compliance, legal, marketing and business functions
“The accelerating pace of science-based innovation, particularly in the area of improving athletic performance with natural products and nutrients is very compelling for the consumer. These innovations provide a strong platform for brand marketers to capitalize on and to help grow their businesses. The Big Natural proved to be the place where natural products executives meet to move our business – and the entire industry forward.”
JOE WEISS, PRESIDENT | NUTRITION 21
Early Bird Pricing
For information on discount opportunities contact NPA at (202) 223-0101
$750
WHO SHOULD ATTEND?
Open to both NPA Members and Non-Members, The Big Natural will attract a diverse cross-section of senior executives spanning the C-suite as well as department leadership within the Retail, CPG, Natural, Health Foods, Supplements and Investment sectors with budget and/or human capital responsibility in the following areas:
- Strategy & Product Development
- Legal, Regulatory & Compliance
- Digital Initiatives, Branding, Marketing and Advertising
- Merchandising, Distribution & E-Commerce
- Analytics and Big Data
- Customer Experience and Customer Service
- Business Development & Finance
- Quality & Scientific Affairs
AGENDA
*click to see session descriptions
Check-in
Program Start: 7:45 am
Program End: 8:45 am
MGM Entrance
Breakfast Buffet
Program Start: 7:45 am
Program End: 8:45 am
Bellagio Hallway
Welcome and Opening Remarks
Program Start: 8:50 am
Program End: 9:00 am
Mark LeDoux – Natural Alternatives International, Inc.
Bellagio Full Room
Legislation and Regulatory Reform in the Natural Products Industry
Program Start: 9:00 am
Program End: 10:00 am
Bellagio Full Room
A Quarter Century of DSHEA
Program Start: 9:00 am
Program End: 9:30 am
Mark LeDoux – Natural Alternatives International, Inc.
Bellagio Full Room
The Next 25 Years for the Supplement Industry
Program Start: 9:30 am
Program End: 10:00 am
Jim Emme – NOW Foods
Joe Weiss – Nutrition 21, LLC
Bellagio Full Room
Consumer Confidence and Safeguarding the Food and Supplement Supply Chain
Program Start: 10:00 am
Program End: 10:50 am
Bellagio Full Room
Safeguarding the Nation’s Food Supply (with a focus on dietary supplements)
Program Start: 10:00 am
Program End: 10:15 am
Lowell Schiller – FDA
Bellagio Full Room
SSCI Part 1: Nora Dowell – International Vitamin Corporation
Program Start: 10:15 am
Program End: 10:30 am
Bellagio Full Room
SSCI Part 2: Aaron Secrist – NOW Foods
Program Start: 10:30 am
Program End: 10:45 am
Bellagio Full Room
Questions and Answers: Full Panel
Program Start: 10:45 am
Program End: 10:50 am
Bellagio Full Room
Break
Program Start: 10:50 am
Program End: 11:20 am
Bellagio Hallway
Claims and Advertising for Natural Products
Program Start: 11:20 am
Program End: 12:20 pm
Bellagio Full Room
Substantiating Your Claims: Rich Cleland – FTC
Program Start: 11:20 am
Program End: 11:55 am
Bellagio Full Room
Achieving Successful Outcomes and Hallmarks of Quality Clinical Trials: Najla Guthrie – KGK Science Inc.
Program Start: 11:55 am
Program End: 12:10 pm
Bellagio Full Room
Questions and Answers: Full Panel
Program Start: 12:10 pm
Program End: 12:20 pm
Bellagio Full Room
Everything You Need to Know About Intellectual Property and Patent Reform
Program Start: 12:20 pm
Program End: 1:20 pm
Kevin Bell – Porzio, Bromberg & Newman, P.C.
Bellagio Full Room
Lunch with Special Guest Mat Fraser Interview
Program Start: 1:30 pm
Program End: 2:30 pm
MGM Grand Ballroom
New Dietary Ingredient Notifications Panel Conversation
Program Start: 2:40 pm
Program End: 3:40 pm
Steve Tave – FDA
Daniel Fabricant, Ph.D. – Natural Products Association
Mark LeDoux – Natural Alternatives International, Inc.
MGM Grand Ballroom
Legislative Update on the Natural Products Industry
Program Start: 3:50 pm
Program End: 4:20 pm
Conor Sheehey – The Office of Senator Tim Scott
Stephen Northrup – Rampy Northrup
MGM Grand Ballroom
Sports Nutrition and Probiotics
Program Start: 4:30 pm
Program End: 5:15 pm
MGM Grand Ballroom
Tailored Probiotic Strains for the 21st Century Athlete Dr. Martin Kullen – Danisco USA Inc. DBA DuPont N&H
Program Start: 4:30 pm
Program End: 4:45 pm
MGM Grand Ballroom
Creating Novel Probiotics from Athlete Microbiomes Jonathan Scheiman, Ph.D. – FitBiomics
Program Start: 4:45 pm
Program End: 5:00 pm
MGM Grand Ballroom
New Dietary Ingredient Notifications for Probiotics: Genomic Sequencing for Identity
Program Start: 5:00 pm
Program End: 5:15 pm
Amy Smith, Ph.D. – Danisco USA Inc. DBA DuPont N&H
MGM Grand Ballroom
Creating a Substantiation File for Your Claims
Program Start: 5:20 pm
Program End: 5:50 pm
MGM Grand Ballroom
Writing Structure Function Claims from your Competent and Reliable Scientific Evidence
Program Start: 5:20 pm
Program End: 5:35 pm
Marc Ullman – Rivkin Radler, LLP
MGM Grand Ballroom
What You Should Have in Your Substantiation File
Program Start: 5:35 pm
Program End: 5:50 pm
Najla Guthrie – KGK Science Inc.
MGM Grand Ballroom
PAC Reception with John Riggins
Program Start: 6:00 pm
Program End: 7:30 pm
Balcony
Dinner
Program Start: 7:30 pm
Program End: 9:30 pm
MGM Grand Ballroom
Breakfast
Program Start: 7:00 am
Program End: 7:50 am
MGM Grand Ballroom
New Frontiers in Probiotic Dietary Supplement Research
Program Start: 8:00 am
Program End: 8:50 am
MGM Grand Ballroom
Microbiome Project
Program Start: 8:00 am
Program End: 8:20 am
Dr. Charles Budinoff – Danisco USA Inc. DBA DuPont N&H
MGM Grand Ballroom
Claims: Steven Shapiro – Rivkin Radler, LLP
Program Start: 8:20 am
Program End: 8:40 am
MGM Grand Ballroom
Questions and Answers: Full Panel
Program Start: 8:40 am
Program End: 8:50 am
MGM Grand Ballroom
Sports Nutrition Supplements at the Training Table
Program Start: 9:00 am
Program End: 9:30 am
MGM Grand Ballroom
Gel Energy for Collegiate and Professional Athletes (Dragon Gel, Drexel, Philadelphia Union)
Program Start: 9:00 am
Program End: 9:20 am
Nyree Dardarian, MS, RD, CSSD, FAND, LDN – Drexel University
MGM Grand Ballroom
Questions and Answers: Full Panel
Program Start: 9:20 am
Program End: 9:30 am
MGM Grand Ballroom
Break
Program Start: 9:30 am
Program End: 10:00 am
Main Corridor
Tariffs
Program Start: 10:00 am
Program End: 10:45 am
Jon Gold – National Retail Federation
MGM Grand Ballroom
Legality of CBD and Pathways to Market
Program Start: 10:45 am
Program End: 12:00 pm
MGM Grand Ballroom
Background on How We Got Where We Are Aaron Secrist – NOW Foods
Program Start: 10:45 am
Program End: 11:05 am
MGM Grand Ballroom
Moving Forward Stephen Northup – Rampy Northrup
Program Start: 11:05 am
Program End: 11:25 am
MGM Grand Ballroom
Moving Forward Trent Duffy – HDMK
Program Start: 11:25 am
Program End: 11:45 am
MGM Grand Ballroom
Questions and Answers: Full Panel
Program Start: 11:45 am
Program End: 12:00 pm
MGM Grand Ballroom
Lunch
Program Start: 12:10 pm
Program End: 1:10 pm
MGM Grand Ballroom
Trends in Sports Nutrition Products
Program Start: 1:10 pm
Program End: 1:50 pm
Mark LeDoux – Natural Alternatives International, Inc.
MGM Grand Ballroom
NDI Notifications
Program Start: 2:00 pm
Program End: 2:40 pm
MGM Grand Ballroom
Navigating Your Ingredient onto the Market Marc Ullman – Rivkin Radler, LLP
Program Start: 2:00 pm
Program End: 2:10 pm
MGM Grand Ballroom
What Clinical Studies You Need for NDI Safety James Akingbasote, Ph.D. – KGK Science Inc.
Program Start: 2:10 pm
Program End: 2:20 pm
MGM Grand Ballroom
NDIs as Intellectual Property/Enforcement to Increase Submissions
Program Start: 2:20 pm
Program End: 2:30 pm
Kevin Bell – Porzio, Bromberg & Newman, P.C
MGM Grand Ballroom
Questions and Answers: Full Panel
Program Start: 2:30 pm
Program End: 2:40 pm
MGM Grand Ballroom
Venture Capital
Program Start: 2:45 pm
Program End: 3:45 am
MGM Grand Ballroom
How Do Supplement and Nutrition Companies Attract Capital? David Thibodeau – Wellvest Capital
Program Start: 2:45 pm
Program End: 3:00 pm
MGM Grand Ballroom
Capital for CBD Companies David Thibodeau – Wellvest Capital
Program Start: 3:00 pm
Program End: 3:15 pm
MGM Grand Ballroom
Getting the Company Off the Ground in the Digital Age Adel Villalobos – Lief Organics
Program Start: 3:15 pm
Program End: 3:30 pm
MGM Grand Ballroom
Questions and Answers: Full Panel
Program Start: 3:30 pm
Program End: 3:45 pm
MGM Grand Ballroom
Closing Remarks
Program Start: 3:45 pm
Program End: 4:00 pm
Mark LeDoux – Natural Alternatives International, Inc
MGM Grand Ballroom
“The Big Natural presents timely information that is highly relevant to our business, and directionally of use as we look to the future. Our attendees share their learnings with internal stakeholders so Bodybuilding.com can better capitalize on opportunities that will impact our top and bottom lines.”
JOHN VENARDOS, VICE PRESIDENT, REGULATORY AFFAIRS | BODYBUILDING.COM
VENUE

101 MGM National Ave,
Oxon Hill, MD 20745
A discounted room block has been secured for guests of NPA’s The Big Natural at MGM National Harbor.
Rooms are available starting at the rate of $249/night (single occupancy) + applicable resort fees and taxes.
To receive our preferential rate, please reserve your room by calling the MGM National Harbor at (844) 646-6847